Majestic Butter Geotargeted Dallas Campaign
In this campaign, we aimed to drive sales of the brand new line of Organic Majestic Butter by promoting to dairy lovers to buy our butter in the Dallas, Texas region.
We know Texans are big and bold, and we know this is a butter that goes for the bold. In this campaign we tell the story on how you don’t have to sacrifice any flavor in an organic butter that you can feel good about too. Organic Majestic Butter is the only butter with Flavor as Bold as Texas.
My Responsibilities:
Creative Director, Lead Art Director, Concepting, Content Creation, Execution
Teammates:
Copywriters: Sarah Gentil
Photographers + Producers: Nicholas Graham & Asha Lodhia
Graphic Designer: Leah Abrahams
Paid Social Content Creation
Ad Copy:
Good clean Texas fun. Flavor boldly with Majestic Organic Butter.
Ad Copy:
True Texas Flavor calls for Bolder Butter. Taste the difference with the purest, gold-est and boldest butter around.
Ad Copy:
When it comes to Texas Baking, don’t mess with anything but the best.
Ad Copy:
Smooth like Butter. Bold as Texas. Kick your flavor up a notch with Majestic Organic Butter.
Ad Copy:
Go boldly in pursuit of the flavors you crave with Majestic Organic Butter.
Ad Copy:
Flavors big as Texas. Ingredients as pure as silk. With Majestic Organic Butter you can go bold, and feel good about it too.
