Smithfield Culinary

Smithfield has always been known for its pork, I mean they are the world’s largest pork producer. In this rebrand, we wanted to show how Smithfield is committed to taking your menu to the next level by providing you everything you need to unleash your inner culinarian. From recipe inspiration to renowned innovation centers, Smithfield shares your passion for delicious. Introducing: Smithfield Culinary

360° campaign consisting of print, digital and experiential tactics including pro-bono charity work

My Responsibilities:
Lead Art Director, Concepting, Content Creation, Execution & Strategy

Teammate:
CD/Copywriter: George Kusch

Logo Refresh

LogoUpdate.jpg

Branding Refresh

CulinaryLook+8.47.17+AM.jpg
intro.jpg

Anthem Video
An inside look at what culinary means and how chefs are inspired by Smithfield Culinary

Branding Look & Feel

2.jpg
3.jpg

Mobile App Development
Search our products, find recipes, cooking methods, menu ideas and more. Even search and save your favorite cuts in the interactive SKU chart and save them to your favorites to find them again later.

1.png
2.png
4.png
3.png

Website
(This Iteration is No Longer Live)

CulinaryWebsite.png

Partnership: CORE Charity

CORE.png

Experiential: Chef’s Table
Inviting chefs from local cities to join Smithfield in a tasting of on-trend dishes and craft cocktails

image-asset.png
Screen+Shot+2019-08-22+at+8.08.01+PM.png
Previous

Butter Dallas Campaign
Next

Smithfield BBQ Pitmaster's Secerts Campaign